WESNESS, an initiative to transform lifestyle and well-being Westside, introduces the health and well-being concept across 25 stores. Westside, the retail fashion chain, has partnered with Fitpage, the country’s first integrated heart-fitness platform, to unveil an exciting new initiative called ‘WESNESS’. A unique fitness endeavour, WESNESS aims to redefine lifestyles around wellbeing principles.
In celebration of Westside’s 25-year fashion legacy – the store will be organising WESNESS sessions at 25 Westside stores across the country. This marks a significant milestone as Westside becomes the first brand to embark on a journey towards holistic well-being and community building.
Every month, WESNESS will host invigorating Yoga, Zumba, and Walk & Run sessions conducted thrice a week, with each program spanning across a month. Anyone can easily register for these sessions with a nominal fee of Rs 595 per month and avail 12 sessions of fitness. As of 2nd September 2023, over 500 people have registered for WESNESS. The sessions will be held in Westside stores across 17 cities like Delhi, Mumbai, Surat, Chandigarh, Chennai, Ghaziabad, Hyderabad, Kolkata, Pune, Bangalore, Gurgaon, Vijayawada, Vizag, Guwahati, Dehradun, Solapur and Thrissur.
Westside is taking a bold step toward nurturing a healthier, vibrant community by repurposing its stores as hubs for fitness and well-being activities. Speaking on the initiative, Umashan Naidoo, Head of Beauty & Customer, said, “As our footprint grows across the country, we wanted to repurpose our stores to inspire wellness and build a safe community for our customers.”
Vikas Singh, Founder and CEO of Fitpage, shared, “We believe that well-being is not an addition to life; it is in fact a lifestyle. And that’s what we are pursuing through WESNESS.”
Experience WESNESS, the fusion of fashion and fitness, at your nearest Westside store.
