In a move that seamlessly combines timeless luxury with modern convenience, CHANEL has officially launched its Fragrance & Beauty collection on Nykaa, India’s leading beauty and lifestyle destination. This highly anticipated partnership signifies a pivotal moment in the Indian luxury beauty landscape, bringing the Parisian Maison’s iconic allure closer than ever to Indian consumers.
Founded in 1910 by the trailblazing Gabrielle “Coco” Chanel, the House of CHANEL revolutionised women’s fashion by breaking free from the restrictive silhouettes of the era. With a vision rooted in simplicity, comfort, and understated elegance, Coco Chanel introduced garments that liberated women, from the little black dress to the timeless tweed jacket. However, it was in 1921 that she made history with Chanel No. 5, the first abstract fragrance ever created. With its complex composition and unforgettable scent, it became a symbol of modern femininity and remains one of the most iconic perfumes in the world to this day.
Over the decades, CHANEL has evolved into more than a brand—it has become a cultural phenomenon. The double-C monogram, the quilted handbag, and the ethos of effortless chic continue to influence fashion, beauty, and lifestyle globally. Its beauty line, first introduced in the 1920s and expanded dramatically in the 1980s, combines cutting-edge science with the House’s enduring aesthetic, offering products that are as innovative as they are luxurious.
In India, CHANEL has long maintained a niche presence, available through exclusive boutiques in metropolitan cities. CHANEL’s presence on Nykaa is designed to reflect the House’s unique identity—a seamless blend of heritage and modernity. The digital space mirrors the brand’s signature Parisian style, offering not just a product catalogue, but an immersive experience into CHANEL’s storied world.
With this launch, CHANEL reaffirms its dedication to making high luxury more accessible without compromising its legacy. By entering the Indian e-commerce space, the House welcomes a new generation of consumers to experience the essence of CHANEL: a blend of history, innovation, and unparalleled elegance—delivered right to their doorsteps.
