The Body Shop turns 15 in India
The Body Shop India, the original, ethical and natural beauty brand based in the UK, celebrated its 15th anniversary in June 2021 in India.
A pioneer in sustainable and fair trade beauty has been a trailblazer in bringing the best of beauty, made sustainably with fair trade ingredients from around the world. 100 per cent Vegetarian and Cruelty-Free, The Body Shop has 200 stores across the country as per the company information.
As a brand with activism at its very heart, The Body Shop India has also consistently championed local causes and initiatives in the market, driving widespread awareness and fundraising for a variety of community projects that are aligned to its values. Continuing its founder’s legacy of driving
business as a force for good, the brand has numerous seminal campaigns to its credit, such as Stop Violence in the Home (2007- 13), Support Her Education (2014-16), Forever Against Animal Testing (2017) and Rebuilding Bio-Bridges (2017).
Most recently, the brand contributed over INR 35L to the female waste picker community struck by Covid-19, through Project NARI (Nutrition – Ability – Retraining – Inclusion) in 2020-21. For its End Period Shame campaign launched in April 2021, the brand is collaborating with Child Rights and You (CRY) to raise awareness about menstrual taboos as well as raise funds for community period projects in underprivileged communities hit by the pandemic.
Elated at achieving this milestone in the brand’s journey, Shriti Malhotra, CEO, The Body Shop India said, “Celebrating 15 years in India is a truly exciting & thrilling milestone for all of us at The Body Shop India. As we look forward to the next 15 years, we are committed to ensuring that our business remains a force for good. With businesses navigating many factors – the pandemic, social justice activism, sustainability – a clear purpose acts as a compass to us on this path. In these times of great social and environmental inequity, businesses with purpose are needed more than ever. We will continue to stand up and speak out about issues that impact our people and our planet; bring the best of ethically created natural products to the market. We will continue to reach out and help communities in need, and we will continue to serve our customers with their changing needs in mind with empathy and care.’’