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Korean Luxury Skincare Brand in India


Korean luxury skincare brand Sulwhasoo announces the launch of their best-selling iconic serum, the First Care Activating Serum Advanced in India. The First Care Activating Serum Advanced is available on Nykaa & Tata Cliq Luxury. 

To commemorate the launch of the First Care Activating Serum Advanced, Sulwhasoo’s Korean HQ hosted an interactive virtual session for the first time in India, where attendees were given a chance to experience products first-hand and an in-depth insight into Korean culture, heritage & the brands long-standing legacy.

Anupam Tripathi of Squid Game Fame was also present during this session to engage all guests in interactive games, along with SWS skincare & brand experts for informational guidance.

According to the official press release, the newly advanced 5th generation FCA improves your skin health by helping it feel more resilient on the inside and more protected on the outside. The FCA is induced with powerful anti-ageing JAUM activators that promote healthy & radiant skin. Through data mining, Sulwhasoo has found the golden ratio formula for better skin health, met by Youth Master Technology for even more powerful results. The advanced FCA enhances skin hydration, and brightness reduces the appearance of fine lines & wrinkles & acts as a skin barrier. 

Sulwhasoo has spent 24 years of research into Korean herbal medicine and its anti-ageing technology making the FCA Sulwhasoo’s global steady best-selling serum for over 23 years. The brand heritage reflects precious medicinal herbs drawn from Asian Wisdom, and reinventing them with skin science technologies, to conjure the true ideal of timeless wisdom. 

Doyoul Lee, General Manager, Amorepacific India & Managing Director, Innisfree India. ‘We are excited to be launching the new & best-selling iconic serum the First Care Activating Serum Advanced and hope our Indian consumers are able to submerge themselves in rich Korean culture. 

To name a few prolific attendees: Shobhaa De, Avantikka Kilachand, Aditi Govitrikar, Carla Dennis, Amrita Raichand, Masoom Minawala , Sherry Shroff, Anjali Gaekwar, Arti Nayar, Nauheed Cyrusi were a few who graced the occasion with their presence.

With an uncompromising philosophy of marrying qualitative signature ingredients and cutting-edge technology, Sulwhasoo’s product range synergizes and cares for the skin,’ regenerative power, vitality, glow, nourishment and elasticity.  Adding to this, the cultural beauty house showcases aesthetics that are neither excessive nor insufficient and believes that restrained beauty embodies true value within itself. Availability: Select Nykaa Luxe Stores, India and Tata Cliq Luxury.

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