New Entry in Skin Care Products
Neutrogena® has launched its new range, Neutrogena Bright Boost® for Indian consumers, to address the increasing problem of skin dullness. Dullness occurs over time, when the fresh new skin cells that help skin look luminous, take longer to resurface.
Neutrogena has formulated a range to meet unique skin brightening needs. This customized formulation boosts the surface skin cell renewal process by ten times, helping achieve smoother, brighter, and even skin tone in just a week, says the press release.
The three key products in the new range- Resurfacing Micro Polish, Illuminating Serum, and Gel Cream, effectively address dullness and pigmentation. These products are powered by the revolutionary dermatologist-preferred ingredient, Neoglucosamine® (pronounced ne-oh-gloo-koh-suh-meen) which has been developed in-house. It boosts surface skin cell turnover by 10 times while acting with other powerful ingredients for smoother, brighter, even-toned skin that caters to Indian consumer needs.
Commenting on the launch, Manoj Gadgil, Vice President – Marketing, Johnson & Johnson Consumer Health, India said, “We, at Neutrogena, believe in helping every woman achieve her best self through her best skin ever. This is why we challenge the status quo, continue to innovate and rethink what’s possible in skincare. Our products are scientifically crafted in labs, perfected by experts, and proven effective on your skin.
For our new Bright Boost range, we brought together our most talented scientists for a first-ever global collaboration in an endeavour to create a skin-brightening line that would meet the diverse needs of all skin tones and deliver real, visible, quick results. This is how our revolutionary Bright Boost range was born.”
The collection is now exclusively available at Nykaa for a limited period and will be soon available at other leading e-commerce chains and retail stores nationwide.