Leeford Healthcare Bets Big on Mobility Aids, Names Tiger Shroff Brand Ambassador
Leeford Healthcare Limited has announced a strategic investment of ₹200 crore over the next three years to scale up its Orthopaedic & Mobility Aids division, marking a significant push into India’s rapidly expanding preventive healthcare and rehabilitation market. As part of this expansion, the company has appointed action superstar and fitness icon Tiger Shroff as its brand ambassador and unveiled its nationwide lifestyle-led campaign, ‘Fit Raho, Hit Raho’.
India’s orthopaedic supports and mobility aids market, currently estimated at ₹2,500 crore annually, is projected to reach ₹8,000 crore by 2030, driven by lifestyle disorders, sports injuries, an ageing population, and rising awareness of preventive care. The investment will focus on upgrading manufacturing infrastructure, accelerating new product development, strengthening digital-first marketing, deepening clinical engagement, and expanding retail reach across urban and rural India.
According to the company, a substantial portion of the investment will go toward upgrading its manufacturing facility to strengthen the Make in India initiative, while the remainder will support marketing, advertising and expansion into new towns and pin codes.
The ‘Fit Raho, Hit Raho’ campaign seeks to reposition orthopaedic and mobility aids as everyday lifestyle essentials, tools for prevention, recovery and active living, rather than products used only after injury. With Tiger Shroff as the face of the campaign, the company hopes to connect with younger, fitness-conscious consumers while also building relevance across age groups.
Launched in 2023, Leeford Healthcare Limited’s Orthopaedic and Mobility Aids portfolio was designed to address a critical gap in the market, where quality supports were often expensive or inaccessible.
With a focus on affordability, clinical credibility and scale, the company is positioning itself as a key player in India’s evolving conservative care ecosystem, where prevention, movement and recovery increasingly go hand in hand.
