What’s your favourite fragrance? Decoding the personalities of women

The connection between scents and women’s personalities has been extensively researched and documented.

Fragrances have long been recognised for their ability to evoke emotions, memories, and moods. However, were you aware that the scents women select can also unveil facets of their personalities?

Research suggests that fragrance preferences can be closely linked to individual characteristics, values, and lifestyles. In this article, we’ll explore the connection between different fragrances and women’s personalities, backed by expert insights and scientific studies.

Floral Fragrances: The Romantics

Women who prefer floral fragrances, such as rose or jasmine, are often seen as romantic, feminine, and nurturing. According to Dr Rachel Herz, a leading expert on the psychology of smell, “Floral scents are often associated with emotional expression and are popular among women who value relationships and emotional connection.” These women tend to be empathetic, caring, and sociable.

Citrus Fragrances: The Confidents

Citrus-based fragrances, like lemon or grapefruit, are often chosen by women who exude confidence, energy, and optimism. Research suggests that citrus scents can boost mood and cognitive function, appealing to women who value productivity and efficiency. “Citrus fragrances are popular among women who are goal-oriented and enjoy taking on new challenges,” notes perfumer Roja Dove.

Oriental Fragrances: The Sensualists

Women who prefer oriental fragrances, characterised by rich, spicy notes, often embody sensuality, mystery, and allure. These scents appeal to women who appreciate luxury, intimacy, and self-expression. According to fragrance expert Luca Turin, “Oriental fragrances are often chosen by women who are confident in their sensuality and enjoy exploring their creative side.”

Fresh Fragrances: The Naturals

Fresh fragrances, like aquatic or green scents, are often preferred by women who value simplicity, authenticity, and a connection to nature. These women tend to be down-to-earth, practical, and environmentally conscious. “Fresh fragrances appeal to women who prioritise honesty and transparency in their relationships and daily lives,” observes Dr Herz.

While fragrance preferences are highly personal and subjective, research suggests they can reveal intriguing aspects of women’s personalities. Whether floral, citrus, oriental, or fresh, the scents women choose offer a glimpse into their values, lifestyles, and characteristics. As fragrance expert Roja Dove aptly puts it, “A woman’s fragrance is an extension of her personality, a reflection of her inner self.” Fragrances also possess the power to influence our mood, tuning the symphony of our mood board.