In the menstrual care space, Revaa, the B2C period care brand, has launched its Period Activewear collection. Designed for today’s active, style-conscious women, the new line features Hip Huggers and Sleep Shorts with built-in leak protection, enabling women to move, stretch, and rest freely, all while on their period. The brand’s next drop, Boy Shorts and Leggings, is anticipated later this month.
“We’re not just launching products, we’re building a mindset shift,” says Mahipal Singh, Founder & CEO, Revaa. “Periods shouldn’t mean dull outfits or restricted movement. With our activewear, we want women to flow through life — stylish, comfortable, and empowered.”
The collection combines sleek design with advanced period protection. Hip huggers offer a chic, high-waist silhouette crafted from bamboo fabric, featuring 4-layer technology that holds 40–50ml for 8–10 hours of worry-free wear, perfect for heavy flow days or an active lifestyle.
Sleep shorts offer overnight comfort with a lightweight, breathable knit, a relaxed waistband, and 50ml absorbency, allowing women to enjoy undisturbed, stress-free sleep. Both products are available exclusively on the company’s direct-to-consumer platform, reinforcing the brand’s commitment to offering a trusted, community-first experience.
India’s reusable menstrual care market is thriving, expanding at 21 per cent year-on-year. However, until now, fashion-led period wear has remained largely untapped. The company aims to cater to a significant 75 million urban women in this sector, with plans to reach 750,000 new users through its activewear line.
The brand’s portfolio spans three key categories: Menstrual Magic, offering reusable and disposable pads, liners, and period panties; Wellness Wonders, featuring essential oils and balms designed to ease period pain, promote sleep, reduce anxiety, and uplift mood; and Fashion Fusion, a vibrant collection of quirky totes, travel kits and scrunchies.
Discover the collection at www.revaaforyou.com
