The Crisis No One Talks About: Women, Stress and the Loss of Drive

In a world where women are expected to juggle ambition, caregiving, emotional labour, and self-care with effortless grace, fatigue has quietly become a way of life. Recognising this silent struggle, TrueBasics, a nutraceutical brand from the house of HealthKart, has launched For Her SPARK, India’s first natural supplement designed to support women’s drive across physical, emotional, and hormonal.

Crafted thoughtfully for women, by women, SPARK enters the wellness conversation at a time when post-pandemic realities have reshaped everyday life. Surveys indicate that women today shoulder a disproportionate share of household responsibilities while continuing to perform at work—often at the cost of their own well-being. The result? Chronic stress, depleted energy, mood fluctuations, hormonal imbalance, and a quiet distancing from intimacy that few feel comfortable discussing openly.

In the chamber of a gynaecologist

Women’s drive, particularly between their 20s and 50s, remains one of the least acknowledged aspects of health. From work stress in the twenties to motherhood, declining oestrogen levels, perimenopause, and menopause, hormonal shifts can deeply impact desire, stamina, and emotional connection. Yet, gynaecologists note that only a small fraction of women openly address this concern, often hinting at it rather than naming it.

SPARK attempts to change that narrative with a blend of time-tested Ayurvedic herbs backed by modern clinical research. At its core is KSM-66 Ashwagandha, a globally recognised adaptogen known to lower cortisol, enhance relaxation, and naturally improve drive. Complemented by Shatavari and Fenugreek for hormonal balance, Valerian root for anxiety and mood, and Ginseng and Tribulus Terrestris for stamina, the formulation focuses on holistic vitality rather than quick fixes.

Speaking at the launch, Naina Tomar, Product Manager at TrueBasics, highlighted how lifestyle stress and anxiety are closely linked to falling oestrogen levels and reduced drive. “We wanted to bring the best of Ayurveda together in a formulation that feels safe, effective, and deeply supportive of women’s bodies,” she shared. “SPARK is about restoring balance naturally and confidently.”

Priced at INR 999, For Her – SPARK is available on truebasics.com, HealthKart, Tata 1mg, Amazon, Flipkart, and Nykaa.