Indian EdTech Startup Bada Business Scripts Lockdown History – Clocks 5 World Records Within 6 Months
Indian EdTech startup Bada Business has scripted history by becoming the world’s first company to grab five World Records in online learning. The back-to-back World Records were achieved by a series of business training sessions during the COVID induced lockdown as Bada Business infused all its energy into training Indian MSMEs and helping them survive the crisis.
In March 2020 when a 50 day lockdown crippled millions of traditional businesses, Bada Business took it upon itself to train small entrepreneurs to reinvent their businesses, adapt to the changing needs of the time and emerge stronger from the crisis. Under this objective, Bada Business conducted a series of webinars and online training sessions particularly for MSMEs. Starting from Lockdown 1 to gradual removal of restrictions under the Unlock Phase, the online business training sessions educated millions of business owners into adapting new sales, marketing, business and retail management strategies for the ‘new normal’.
The five Guinness World Records were scripted between April and September, and coincided with a surge in online learning in the post COVID era.
The record breaking online business learning events were delivered by eminent motivational speaker and business trainer Dr Vivek Bindra, who is Founder and CEO of Bada Business. The skill building sessions witnessed record participation of India’s entrepreneurial community and were attended by as many as 1 crore participants cumulatively.
Putting India’s EdTech sector on global map
Established in 2019, Bada Business has single-handedly revolutionized the paradigm of business training for small entrepreneurs, and has now put India’s fledgling EdTech sector on the global map. The massive participation by India’s MSME community in Bada Business’s business up-skilling programs is a testament to their resilience, vitality and drive to bounce back. It also signifies their commitment to Prime Minister Narendra Modi’s call for an ‘Atma Nirbhar Bharat’.
Five world records achieved; 1 crore people trained
The five business training sessions that achieved World record status included:
The world’s largest online business lesson (April 24 2020); the world’s largest online sales lesson (May 31 2020); the world’s largest online lesson on strategy management (June 27 2020); the world’s largest online event on ‘How to Start up’ (Aug 15 2020) and the world’s largest online lesson on retail management (Sept 27 2020).
“It is a matter of great pride for us to be able to put India’s rapidly growing EdTech industry on the global map through these achievements. We are the only organization in the world with 5 world records to our credit. We launched a business skill training program in April, 2020 after gauging the need for helping businesses attune themselves to the new normal. Our initiatives have been able to mobilize India’s SME community in record numbers at a time of unprecedented economic crisis.,” said Dr Vivek Bindra, CEO & Founder, Bada Business.
Source: Business Wire India