Mother Dairy brings Jamun in frozen pulp format
Now enjoy 100% Jamun fruit with no added sugar and preservatives with Mother Dairy’s unique frozen offering.
In its aim to ensure sustainable livelihood of rural people, and benefitting both the farmers and consumers, Mother Dairy has introduced the very exciting range of Frozen Jamun Pulp, under its horticulture brand – Safal, for consumers across Delhi NCR. The category-first product is being made of 100% natural jamun fruit sourced from the tribal community in Jharkhand.
Commenting on the new product, Pradipta Sahoo, Business Head – Safal, Mother Dairy says, “Farmer welfare is the ethos of Mother Dairy and it has always been a guiding principle for us. We always look for opportunities where the farming community and the consumers both can benefit. Jamun is laden with goodness and is also known as the ‘Fruit of Gods’. Since it is available only for a limited period due to its short-lived season, we have introduced this product during the Jamun season to provide a hygienic alternative. The frozen format will offer the goodness of Jamun round the year.”
State-of-the-Art Processing Unit
The Safal Frozen Jamun Pulp is being processed in Safal’s state-of-the-art Ranchi unit. The Ranchi unit is Mother Dairy’s first-of-its-kind integrated fruit & vegetable processing facility with two processing lines – Aseptic Pulping Line and Individual Quick Freezing (IQF) Line.
Jamun is laden with goodness; it contains Vitamin C and Iron, which helps in increasing hemoglobin count. Being low in glycemic index, it keeps the blood sugar level normal making it good for diabetic patients.
Mother Dairy, through its Safal brand, has been processing tomatoes, banana, amla, jamun, carrot paste, turmeric paste, etc. that are being directly sourced from the farmers of the state.
Safal Frozen Jamun Pulp will be available in an easy-to-use, reusable tub of 250 grams, priced at INR 99. The product will have a shelf life of 6 months. A 250 grams pack is equivalent to 500-700 grams of fresh jamun.