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Fun findings of Valentine’s Day 2021


Any guess who is more excited about Valentine’s Day in 2021? Has pandemic affected romantic relations & more to smile this springtime.

With Valentine’s day around the corner, UserTesting conducted a survey capturing the responses of both men and women in India to understand the impact of COVID-19 on the day’s celebration and gauge if they are excited about this year’s celebration. So here is how they plan to spend their time, and what are their popular gift choices.

The study revealed that a majority of men in India are more enthusiastic than women about celebrating Valentine’s Day this year. In the past year due to the pandemic, couples have experienced major restrictions on their dating life due to lockdown, social distancing and remote working. Thus, when asked on a scale ranging from Not Excited to Significantly (scale of 1-5), 90 per cent of men were considerably excited (4 ratings) or extremely excited (5 ratings) in comparison to only 60 per cent women being extremely excited (5 ratings).

Additionally, the survey finds four interesting insights on how Indians are planning to celebrate the day of love in 2021.

Stepping out of home is definitely on the cards for Indian couples:

In 2021, Indian couples are no longer taking pandemic as an excuse; instead, they are keener on stepping out of their homes. 

90 per cent of men and 80 per cent of women stated that they would go out on Valentine’s Day versus spending a night at home.

Indians are true romantics:

While many holidays are retail-driven, however, for Indian Valentine’s Day is all about celebrating love. As per the study, 60 per cent of women and 50 per cent of men in India stated that they ‘love Valentine’s Day.’ About 20 per cent of women stated that it’s ‘just a retail holiday.’

Gifting isn’t a mystery after all:

Buying the perfect Valentine’s Day gift for your partner may pose a challenge for some. But as per the survey, both women and men like to receive gifts on this day of love.

70 per cent of women expressed their likeness for chocolates & candies, gifts that are customised. Many picked flowers and clothes/shoes are their second preference. However, with men, 70 per cent of the respondents stated that they would like electronic items like mobile phone, computer, video games as their gift. So those who are still wondering what to give, take a pick.

Is planning a surprise even a thing?

The responsibility of planning Valentine’s Day activities revealed a wide gap between men and women in India. The study found that 80 per cent of men said that they plan activities mutually with their significant other than only 40 per cent of women who said the same. Valentine’s Day is no longer about planning surprises but a mutually decided celebration. Love I after all between two people, consent is a must!

UserTesting, a leading on-demand Human Insight platform, recently conducted a survey capturing the responses of Indian men and women around Valentine’s Day 2021. UserTesting is headquartered in San Francisco, CA.

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