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Exhibition & Sale of Handcrafted sarees -masterpieces on display from 6-10 August


Since its inception in 2017, Taneira, a Tata product, has been on a journey to preserve the rich heritage of Indian handloom sarees. Celebrating this diverse heritage of India’s rich textiles, the brand opens its exhibition ‘Parichay 2022’ – an experiential exhibition cum sale of rare handspun and handcrafted sarees, to mark the occasion of National Handloom Day.

The exhibition commenced on August 6 and will go up till August 10 at the National Crafts Museum & Hastkala Academy (Ministry of Textiles), Pragati Maidan, New Delhi. This prestigious event was inaugurated in the presence of Shri Arjun Ram Meghwal, Hon’ble Union Minister of State for Culture and Parliamentary Affairs and Shri Ambuj Narayan, Chief Executive Officer, Taneira.

Parichay is an initiative by Taneira to introduce the diverse heritage of India’s rich textiles to all Indians who take pride in them. The brand has worked closely with weavers and artisans across India to bring these pieces destined to become heirlooms to cherish.

The brand brings together a rare and unique range of sarees handcrafted to extraordinary perfection. On display are some lesser-known crafts and weaves such as Farad printingMoirangphee, Venkatgiri cotton Jamdaniembroideries like Kasuti Negi, intricate Bengal muslin Jamdanis, complex and exquisite Rangkat Benaras, Bopari pallu Ajrakhs and more.

The exhibition will also see the debut of Taneira’s signature range 2022, a limited edition of 150 Sarees – Bhoogol’.  A connoisseur’s paradise, this collection is inspired by Mother Earth herself and her various embodiments of mountains, rivers, oceans, forests and plains. This range is unique because each saree is an amalgamation of multiple techniques. From BanarasJamdaniKanthaFarad printingBlock printing, Aari embroidery and more, it is a true celebration of the diversity of not just the Earth’s landscape but also that of India’s rich crafts.

The eminent panellists included Dr Anamika Pathak (Chairperson, TCRC and former curator, National Museum, New Delhi), Dr Vandana Kabra Bhandari (Ex-Dean NIFT and author), and Smt. Ritu Sethi (Chairperson Craft Revival Trust), Smt. Anjana Somani (Past President Delhi Craft Council), Shri Ambuj Narayan – Chief Executive Officer, Taneira and Shri B.B. Paul – Former Director, Weaver Service Centre – Ministry of Textiles.

Taneira, the women’s ethnic wear brand from Titan, aims to provide the rooted yet progressive Indian women with exclusive design, diverse workmanship and authenticity of handcraft. Launched in 2017, it has 27 stores across Delhi, Noida, Hyderabad, Bangalore, Mumbai, Pune, Chennai, Jamshedpur, Vadodara, Lucknow and Kolkata.

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