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Millions of ‘Made in India’ products reach global customers during the annual Black Friday sale


Black Friday and Cyber Monday are significant events marking the beginning of the holiday season in the USA, and customers at this time shop for home utility products home and buy gifts for friends and family.

Amazon India announced that more than 70,000 Indian exporters part of its Global Selling programme get geared to showcase millions of ‘Made in India’ products to global customers during the annual Black Friday and Cyber Monday (BFCM) sale.

Indian exporters are launching over 52,000 new products on Amazon’s global websites for the upcoming holiday season. The Black Friday and Cyber Monday sale starts on Thursday, Nov 25 and ends on Monday, Nov 29.

 Amazon customers globally will discover and enjoy a range of products across categories, including Home and Kitchen, STEM Toys, Apparel, Health and Personal Care, Office Products, Jewellery, Beauty and Furniture by exporters across India.

Abhijit Kamra, Director of Global Trade, Amazon India, said, “The BFCM sale marks the beginning of the global holiday season. Coming right after the festive season in India, it has traditionally been a key growth period for our selling partners. With more and more people relying on eCommerce for products globally, we believe that the 2021 BFCM sale period will help accelerate the exports business for our sellers.” He added, “E-commerce Exports helps lower the entry barrier for Indian MSMEs to build and scale their exports business.”

About Amazon Global Selling

Amazon Global Selling is a flagship program that helps lower the entry barrier for Indian MSMEs to start or expand their exports business using eCommerce. The programme was launched in India in 2015 to help Indian exporters reach customers worldwide through Amazon’s international websites and marketplaces. It provides an avenue for businesses of all sizes to build global brands. Currently, there are more than 70,000 exporters across India on the programme, showcasing millions of Made in India products to customers in 200+ countries and territories worldwide. Many of these businesses are first-generation entrepreneurs and emerging brands.

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