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Safal Begins Home Delivery with Zomato


As home delivery concept shoots up in Covid times, two leading brands Safal and Zomato join hands to offer citizens safe and convenient delivery of farm fresh produce.

To make life easier for consumers in the post Covid world, Safal, the fruits and vegetables arm of Mother Dairy has partnered with restaurant aggregator and food delivery company Zomato. This will offer the convenience of home delivery of fresh farm produce to the door steps of consumers in select locations of Delhi NCR.

Stepping up to the Covid-19 Norms

In the first phase, Safal has initiated delivery from 11 booths in select locations of Delhi-NCR which will cater to a radius of 10 kms around them. Consumers can avail the facility of home delivery by ordering the products through Zomato application.

“As a consumer centric organisation, we are taking requisite precautions to offer safe and quality produce to our consumers. Going forward, the service will gradually be expanded to other outlets to ensure coverage to the entire Delhi-NCR region,” says Pradipta Sahoo, Business Head – Safal, Mother Dairy Fruits & Vegetables Pvt Ltd.

Safal currently has more than 300 F&V booths across Delhi-NCR selling an average volume of 270 tons of fruits and vegetables per day. Since the lockdown, Safal has been making all efforts to maintain an uninterrupted supply chain to ensure adequate supply of its perishable & non-perishable products to its network across Delhi NCR including the containment zones. 

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